Brand Identity Basics
Understanding what a brand really is. These questions explain the difference between a logo and a brand, what a brand identity includes, and why it matters to small and growing Birmingham businesses.
Logo Design
Creating a logo that lasts. This section answers the most searched questions about how logos are designed, what makes a good one, what files you should receive and why a free logo maker is rarely the best choice.
Brand Strategy & Positioning
Deciding where your brand stands. These questions cover brand strategy, positioning against competitors, defining your audience and values, and how strategy guides every design decision that follows.
Visual Identity
Colours, fonts and imagery. This section explains how a visual identity is built, from choosing a colour palette and typefaces to setting a photography style, so your business looks consistent everywhere.
Rebranding an Existing Business
When and how to rebrand. These questions answer what rebranding means, signs it is time to change, how much a rebrand costs and how to roll out a new brand without confusing existing customers.
Brand Guidelines & Consistency
Keeping your brand consistent. This section explains what brand guidelines are, what they should include and how they help staff, printers and suppliers use your brand correctly every time.
Print, Packaging & Signage
Bringing your brand to life in the real world. These questions cover business cards, brochures, packaging, vehicle graphics and signs, and how to make sure printed items match your brand.
Digital & Social Media Branding
Your brand online. This section explains how branding works across your website, social media, email and Google Business Profile, and how to keep a consistent look on every screen.
Cost, Timescales & Working with a Birmingham Designer
Planning your branding project. These questions cover prices, timescales, what to include in a design brief and the benefits of working with a local Birmingham brand designer you can meet face to face.
Looking for a brand designer in Birmingham? Meet Sunrise member Peter Howard at one of our Thursday morning meetings.